BioOdyssey Calligrapher™ MiniArrayer brought to life through 3D
modeling & live action
were excited to learn about Bio-Rad Laboratories’ product launch
of their BioOdyssey Calligrapher™ MiniArrayer and quickly agreed
on a format for both a marketing video and training DVD to be shipped
with the product.
Working closely with Product Manager Jamie Wibbenmeyer, Ph. D., we developed
a treatment for a five minute marketing piece and wrote a 45 minute training
script that relied on a lot of technical writing. Filming took place at
Bio-Rad’s facilities in Hercules, California, employing not only
professional actors but also real Bio-Rad scientists.
Post-production included realistic 3-D modeling of the Calligrapher™
exterior, optional add-ons, and the interior of the machine demonstrating
a variety of its functions. We were also able to create motion graphics
to start and end the video that tied in with Bio-Rad’s existing
print ad campaign.